Meet Benoit at SHOP! Le Salon: learn how B2B financing boosts your business

/

SHOP! Le Salon 2025 represented by a person with shopping cart. Meet Benoit Langue to learn about AREA42 working capital solutions.

SHOP! Le Salon brings together over 130 exhibitors across four main sectors:​

  • Permanent and ephemeral point-of-sale (POS) advertising​
  • Retail activation and design agencies​
  • Digital retail​
  • Layout and furniture​

From March 25 to 27, 2025, SHOP! Le Salon will take place at Paris Expo – Porte de Versailles, Halls 5.2 and 5.3. This event, put on by SHOP! France and organised by Infopro Digital, is a key gathering for professionals in POS retail marketing. Exhibitors are mainly but not exclusively from France – 90% to 10%. 

What can attendees expect at SHOP! Le Salon?

Attendees can expect a rich program that includes:​

  1. Conferences: Covering topics such as sustainable production processes and innovative communication strategies.​
  2. Workshops: Offering practical insights into current retail trends and challenges.​
  3. SHOP! Awards Paris: Recognizing excellence in POS marketing across various categories.
  4. Chat with Benoit: Explore how short-term B2B financing solutions can boost your business

Short-term B2B financing for POS retail marketing businesses

AREA42’s working capital solutions are designed to support business growth. Our working capital solutions help businesses trade and:

  • Improve cash flow management​
  • Expand operations without immediate capital outlay​
  • Strengthen supplier relationships​
  • Increase competitiveness in the market​

And so on and so forth! Here are our two current solutions that give European SMEs short-term B2B financing:

Terms.Tech: B2B Buy Now, Pay Later (BNPL) Solution

This is us! Terms.Tech provides payment terms for B2B marketplaces and e-commerce shops, allowing businesses to manage cash flow effectively, grow sales, and increase their customer base.

GrowKap: Purchase Order Financing

GrowKap is another AREA42 working capital solution. GrowKap assists growing European companies in securing the supplies needed to fulfill large orders from big buyers, ensuring they can meet demand without financial strain.​

Meet our Sales Development Rep at SHOP! Le Salon

Our Sales Development Representative, Benoit Langue, will be attending SHOP! Le Salon. He aims to connect with businesses interested in enhancing their financial strategies through our short-term B2B financing solutions. 

If you’re attending SHOP! Le Salon and are interested in our financing solutions, we encourage you to connect with Benoit Langue during the event. He will be available to discuss how our services can support your business’s financial needs and contribute to your growth objectives.​

To schedule a meeting with Benoit or to learn more about our services, please contact Benoit in advance. 

We look forward to the opportunity to collaborate and help your business thrive!