Colours
Our palettes serve as the unifying elements of our brand, enabling us to convey our distinctive personality.
✨Highlights
- Prioritising accessibility is at the forefront of our efforts, which is why we’ve carefully selected particular text and colour combinations.
- Midnight Blue stands as the quintessential Terms.Tech colour, although our affection for Frosty White is undeniable.
- Please use caution when dealing with the nuances of our secondary palette, specifically by refraining from using these colours for any type of text.
Primary Palette
Lead with Midnight Blue and Sapphire Blue for big brand moments. Coral is our favourite colour for brightening up a page (think buttons, images, shapes). Midnight Blue is our default text colour on a Frosty White or White background. Frosty White and White are our default text colours on coloured backgrounds.
Midnight Blue
HEX
#01026F
RGB
1 2 111
CYMK
C 43% Y 0% M 43% K 56%
Sapphire Blue
HEX
#2A47E6
RGB
42 71 230
CYMK
C 74% Y 0% M 62% K 10%
Frosty White
HEX
#F5FAFF
RGB
245 250 255
CYMK
C 4% Y 0% M 2% K 0%
Coral
HEX
#EE7259
RGB
238 114 89
CYMK
C 0% Y 58% M 49% K 7%
Aqua
HEX
#6FC7D8
RGB
111 199 216
CYMK
C 41% Y 0% M 7% K 15%
White
HEX
#FFFFFF
RGB
255 255 255
CYMK
C 0% Y 0% M 0% K 0%
Black
HEX
#272B30
RGB
39 43 48
CYMK
C 4% Y 0% M 2% K 81%
Secondary Palette
We support our primary palette with a set of vibrant and eye-catching colours that feature in our illustrations, screens, UIs, etc. Perhaps these colours are needed to highlight or represent a concept otherwise not available in the primary palette. We usually don’t use these colours for text, but there may be some use cases that really call for them!
Red
HEX
#BD3B33
RGB
189 59 51
CYMK
C 0% Y 54% M 51% K 26%
Orange
HEX
#EB6E2C
RGB
235 110 44
CYMK
C 0% Y 75% M 49% K 8%
Yellow
HEX
#EDA034
RGB
237 160 52
CYMK
C 0% Y 73% M 30% K 7%
Lime
HEX
#81B439
RGB
129 180 57
CYMK
C 20% Y 48% M 0% K 29%
Green
HEX
#58AD57
RGB
88 173 87
CYMK
C 33% Y 34% M 0% K 32%
Teal
HEX
#347C5D
RGB
52 124 93
CYMK
C 28% Y 12% M 0% K 51%
Cyan
HEX
#317D8E
RGB
49 125 142
CYMK
C 36% Y 0% M 7% K 44%
Blue
HEX
#2B77C5
RGB
43 119 197
CYMK
C 60% Y 0% M 31% K 23%
Indigo
HEX
#3D65E4
RGB
61 101 228
CYMK
C 65% Y 0% M 50% K 11%
Violet
HEX
#654FE0
RGB
101 79 224
CYMK
C 48% Y 0% M 57% K 12%
Grape
HEX
#A149C2
RGB
161 73 194
CYMK
C 13% Y 0% M 47% K 24%
Pink
HEX
#C9436B
RGB
201 67 107
CYMK
C 0% Y 37% M 53% K 21%
Usage
Discover the vibrancy of our colours and learn about what to steer clear of.
Examples of usage
What not to do
Avoid selecting text and background colour combinations with low contrast.
Please do not generate gradients by mixing colours.